The following design predictions are taken from an article entitled, “What to Expect in 2016: Predictions from Top Creatives,” found on the How Design website. The designers and educators who commented have some interesting insight about design in 2016. Below are a few predictions from the article.
Business + Design—. . . To be a successful, relevant or working designer in 2016, you’ll have to “think how they think, to do what we do.” Learning the language of business and marketing will become key to creating better creative work. Companies will look to designers to inject creativity into the beginning of a business problem instead of relegating creativity to the execution or the end of solving a problem. Though I can’t predict the future, I’m certain about this. —Douglas Davis
Print—Some say print is dead. Well, it’s not, and it will never be, but how we design for it has changed. It used to be that we would start with print and eventually get to digital. Now it’s the exact opposite. Digital should be first, and then carry that same approach and strategy to print. It’s always exciting to have nice printed branded materials, but if you’re not spending most of your marketing efforts online, then you’re living in the past.—Paramore Digital
Interactive—Flat design is good, which is why it’s not going anywhere. There’s no reason to over-design a tool. It needs to be functional, and not confuse the user. However, there are some new design elements that Google has introduced, called Material Design (https://www.google.com/design/spec/material-design/introduction.html#). It still keeps the design flat, but adds some dimension. Using perspectives, shadows, and movement, it creates a more realistic environment. I really love what they are doing and would love to see more of this in 2016. —Paramore Digital
To read more predictions go to —http://www.howdesign.com/resources-education/graphic-design-trends-2016/